Wednesday, 9 December 2009

Cielo OSP

Back in April of this year, Dunning Eley Jones commissioned Mooschool to help produce the On-Screen Programming graphics for News Corp's free Italian channel Cielo. Cielo means ‘Sky’ in Italian and DEJ developed this as the focus of the channel's new identity:
"Sky is above us, all around us and by its very nature intangible. By capturing it in a logo in a way that makes you feel you can almost touch it, we are expressing the idea of a bit of something for everyone”, says Liz Dunning.
Mooschool animated numerous air streams for Promo End Boards, Menus and Wipes using Trapcode Particular. The 3D logo idents were created at Prime Focus.
Cielo was supposed to launch last week with the advertising slogan ‘From today the sky comes to earth’.
Unfortunately, the launch date has been delayed repeatedly and even the latest target of December 1st has passed due to regulatory problems which you may have noticed in the news. Consequently, the air stream design had to be reconsidered as its deliberately Summery appearance was at odds with a Winter launch. DEJ were asked to revert to an original idea they had pitched; a simpler approach set in a clean white studio environment. Therefore, these air stream animations will never be broadcast!

Monday, 19 October 2009

Living Dangerously


Maverick Television asked Mooschool to create graphics for their new factual commission 'Living Dangerously'. The 10 part BBC1 series tells the stories of everyday people who have been caught out in extraordinary UK weather.

The bold graphics treatment centres on yellow hazard signs being tossed around by extreme weather conditions.

Tuesday, 22 September 2009

Katy Brand Series 3


Following on from the titles update last year for Series 2, World's End Television returned to Mooschool this month for help with a couple of spoof music promos in Katy Brand's Big Ass Show Series 3. The music promos seem to be taking a more prominent role in this series after the success of last year's Amy Winehouse and Lily Allen piss-takes. Apparently, the latter caused phone lines at Radio 1 to crash when thousands of callers rang into request ‘the new Lily Allen song’
World's End provided me with green screen edits for U2 and The Pet Shop Boys which were keyed into various layered environments that attempted to re-create the originals (see U2 and PSB).
Katy Brand's Big Ass Show is on Thursdays at 10pm on ITV2.

Tuesday, 28 April 2009

Discovery ID

Discovery Networks International has launched a new channel called ID, Investigation Discovery. Already available in the US and UK, on SKY channel 551, ID has more recently headed east and made its debut in countries such as Russia, Turkey, and Poland. The 24-hour channel's programming focuses on the science of forensics and how it is used in investigation work. ID is targeting the female audience aged 25-44, who apparently 'like solving puzzles'.
Mooschool designed and animated filler idents for sequences edited by Lambie & Co. to highlight key clips from forthcoming shows. The sparse scene of a light bulb in a gloomy room was designed to give the viewer a sense of mystery whilst enabling it to work generically for the different types of programming the sequences will be promoting, the locations of which could range from a murder scene to a forensics lab.
View Preview.

Thursday, 5 March 2009

New Office in Golden Square

Along with our 'Guardian' company, Lambie & Co., we moved into new premises in Golden Square W1 last week. It feels quite posh round here compared to d'Arblay Street!

Monday, 23 February 2009

AXN Commercial

Visit the website for more information. This project was recently featured on Motion Served, which highlights 'fresh works from leading creative professionals'.