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Mooschool creates motion graphics for all sorts of different media; broadcast TV, commercials, corporate, exhibitions, web and even the McDonald's display in Picadilly Circus. Last week we were able to add a new one to our list after working with Young & Rubicam on a simple, yet eye-catching animation for a Virgin Trains advertising campaign. The animations are to be shown on LCD advertising screens, handled by CBS Outdoor, placed alongside escalators in London underground stations such as Euston and Tottenham Court Road. The animations were created using Photoshop and After Effects, the latter of which Mooschool is beginning to use ever more frequently as there seems to be no upgrade materialising for our, originally preferred, Autodesk Combustion.
Title animations were also provided for a separate Virgin Trains corporate branding film.
OK, so I know every designer and his dog make t-shirts these days but, so what?! It's good honest fun! Check out the Mooschool T-Shirt website at Mootee. The USP of these Tees is that they're all hand-painted which takes ages but means every single one is unique.
Most recently they've been featured in 300% Cotton: More T-Shirt Graphics by Helen Walters. I've also had write-ups in Frankie - a very cool Aussie magazine and Computer Arts which I've actually cancelled my subscription to as it seems a bit lacking in inspiration these days but that's another story. Also noticed my tees popped up on this fairly comprehensive T-Shirt blog called Funky Duds .
Visited New York last week, narrowly missing the current downpours. Had a brilliant few days doing what tourists in NYC do; MoMA, Grand Central Terminal, the view from the top of the Rockefeller Center, Brooklyn Bridge, the Guggenheim, Central Park, Ground Zero, Bloomingdales. Went to see the Knicks get beaten by the Detroit Pistons at Madison Square Garden. Waved a big blue foam hand in the air, ate a nasty weiner hot dog, drank beer and chanted "DE-FENCE," when the scoreboard kindly pointed out that New York were defending. The game itself is a fairly turbid affair but as a novelty spectacle it's fun.
Art-wise, MoMA wins hands down over the Guggenheim which, to be fair, is having massive refurbishment done at the moment but, still, it seemed pretty claustrophobic to me. The Guggenheim has been falling apart ever since the early 60's, soon after it was built, which doesn't imply it's the most successful piece of architecture ever. More impressive is the sheer number of skyscrapers in Manhattan. It's a living guide on how to build vertically, especially in Midtown where the sky doesn't get a look in. The emergency sirens that go off are really eerie as the soundwaves struggle to find their way out, bouncing off one structure after another.
We met up with some friends who've lived over there a couple of years. We usually went for huge brunches downtown around the TriBeCa (Triangle Below Canal Street) neighbourhood where we were staying or SoHo (South of Houston). TriBeCa was originally an industrial area dominated with warehouses but has now been revitalised into a fashionable residential district with lots of little boutiques and restaurants. Ghostbusters was filmed there, don't you know.
So anyway, a good time was had by all. Actually experiencing America first-hand made me see some refreshing positives about the place for a change. Speaking of which, I came across this comment by Charlie Brooker in his book "Screen Burn",
"Thank God they currently rule the world with an iron fist, because they do a far better job than we would. Can you imagine how a modern global British empire would function? It'd be like Railtrack with stormtroopers."
Mooschool creates motion graphics for all sorts of different media; broadcast TV, commercials, corporate, exhibitions, web and even the McDonald's display in Picadilly Circus. Last week we were able to add a new one to our list after working with Young & Rubicam on a simple, yet eye-catching animation for a Virgin Trains advertising campaign. The animations are to be shown on LCD advertising screens, handled by CBS Outdoor, placed alongside escalators in London underground stations such as Euston and Tottenham Court Road. The animations were created using Photoshop and After Effects, the latter of which Mooschool is beginning to use ever more frequently as there seems to be no upgrade materialising for our, originally preferred, Autodesk Combustion.
