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David Frearson, creative director at Petrol, and yours truly were kept busy in May developing the numerous idents involved in this eye-catching GTV project for Dunning Eley Jones. My work concentrated on the Sports channels which involved animating light streaks to emulate various sporty actions such as a bouncing ball, a crowd doing a Mexican wave, a striker dribbling (see pic. above), a muscle flexing and a boxer throwing punches towards camera. Quite a challenge to say the least but, with a bit of experimentation, we found the light streaks were best created using Trapcode Particular although certain 3D elements also needed to be built using Cinema 4D's fantastic Mograph module.
As reported in DesignWeek on June 14th,
"Broadcasting services provider Gateway Communications has entered the African pay-TV market with GTV, featuring a visual identity by Dunning Eley Jones. The logo was created incorporating the letter G within an orange disc, to represent the African sun. The project included the creation of a corporate identity for GTV and identities for its three new channels: G Prime, G Sports 1 and G Sports 2."
I watched Blood Diamond yesterday. It has sense-pounding action sequences that had my ears ringing from the explosions, some not so great moral moments, an impressive South African accent by Leonardo Di Caprio (I'm no expert - I get South African and Aussie accents mixed up anyway) and, best of all, the DVD extras included a documentary called "Blood on the Stone" for which Mooschool created graphics.
In case you haven't seen the film or just don't know what a blood diamond is, it's a diamond mined in a war zone and sold, usually clandestinely, in order to finance an insurgent, invading army's war efforts. Reports estimated that as much as 20% of total diamond production in the 1990s was being sold for illicit purposes.
"Blood on the Stone" is a film, by Sorious Samura of Insight News TV, which follows the journey of a diamond from the ground to the store to illustrate that, despite the introduction of the Kimberley Process Certification Scheme, it is still ridiculously easy to shift diamonds illegally out of Africa.
As they have done in the past, Insight News TV came to Mooschool requesting map animations. The maps had to illustrate the path of Samura as he travels around Africa to North America and the UK. Cinema 4D software was used to create a 3D world encapsulated inside a rotating sparkly diamond. This world was composited with multiple layers of high-res satellite imagery to give the appearance of a camera zooming in, through the clouds, close up to the relevant destination.
David Frearson, creative director at Petrol, and yours truly were kept busy in May developing the numerous idents involved in this eye-catching GTV project for Dunning Eley Jones. My work concentrated on the Sports channels which involved animating light streaks to emulate various sporty actions such as a bouncing ball, a crowd doing a Mexican wave, a striker dribbling (see pic. above), a muscle flexing and a boxer throwing punches towards camera. Quite a challenge to say the least but, with a bit of experimentation, we found the light streaks were best created using Trapcode Particular although certain 3D elements also needed to be built using Cinema 4D's fantastic Mograph module.
