Discovery ID

Discovery Networks International has launched a new channel called ID, Investigation Discovery. Already available in the US and UK, on SKY channel 551, ID has more recently headed east and made its debut in countries such as Russia, Turkey, and Poland. The 24-hour channel's programming focuses on the science of forensics and how it is used in investigation work. ID is targeting the female audience aged 25-44, who apparently 'like solving puzzles'.
Mooschool designed and animated filler idents for sequences edited by Lambie & Co. to highlight key clips from forthcoming shows. The sparse scene of a light bulb in a gloomy room was designed to give the viewer a sense of mystery whilst enabling it to work generically for the different types of programming the sequences will be promoting, the locations of which could range from a murder scene to a forensics lab. View Preview.