Monday, 29 October 2007

Shakin' Scarecrows

"Scarecrow doesn't like pesky crows, so if you steal his corn he goes wild! Spin the spinner to see how much corn you need to lift but beware if you wake him!"
Toy commercials have been keeping Mooschool occupied lately. The two projects, "Shakin' Scarecrows" and "Laser Challenge Pro", are courtesy of Lambie Productions who have worked with Mooschool on many jobs over the last two years.
Ideas for both projects were storyboarded for client approval before proceeding on to shoots. The "Shakin' Scarecrows" shoot (see above pic) was at Spring Studios in Kentish Town and I went along to advise director, Tim Lacey, concerning the shots I would be compositing graphics with. My input at this stage really makes life simpler in post-production and facilitates my best possible work rather than just fixing mistakes.
Both project briefs required an assortment of graphics ranging from captions and logo pack-shots to animating cartoon artwork composited with live footage of the kids.

Tuesday, 2 October 2007

Katy Brand's Big Ass Show

"Katy Brand's Big Ass Show" starts on Friday 19th October at 10pm on ITV2. Mooschool created graphics for the six part series including a main 15 sec. title sequence plus a number of in-programme mini-titles and captions to introduce spoof characters such as Kate Winslet, Angelina Jolie and Melvyn Bragg. For the main titles, Mooschool created a colourfully-graded, high-energy edit of the characters dancing to the theme tune before compositing film fx and random quotes from the scripts in a fun, handwritten font to create a kind of 'cutting-room notebook'.
I worked closely with the director, Chris Faith of World's End Productions, to create the mini-titles; experimenting with a variety of references ranging from 'Life of Brian' and 'Watercolour Challenge' to 'Doc Savage' and 'Bloomberg News'.