Back in April of this year, Dunning Eley Jones commissioned Mooschool to help produce the On-Screen Programming graphics for News Corp's free Italian channel Cielo. Cielo means ‘Sky’ in Italian and DEJ developed this as the focus of the channel's new identity:
"Sky is above us, all around us and by its very nature intangible. By capturing it in a logo in a way that makes you feel you can almost touch it, we are expressing the idea of a bit of something for everyone”, says Liz Dunning.
Mooschool animated numerous air streams for Promo End Boards, Menus and Wipes using Trapcode Particular. The 3D logo idents were created at Prime Focus.
Cielo was supposed to launch last week with the advertising slogan ‘From today the sky comes to earth’. Unfortunately, the launch date has been delayed repeatedly and even the latest target of December 1st has passed due to regulatory problems which you may have noticed in the news. Consequently, the air stream design had to be reconsidered as its deliberately Summery appearance was at odds with a Winter launch. DEJ were asked to revert to an original idea they had pitched; a simpler approach set in a clean white studio environment. Therefore, these air stream animations will never be broadcast!
"Sky is above us, all around us and by its very nature intangible. By capturing it in a logo in a way that makes you feel you can almost touch it, we are expressing the idea of a bit of something for everyone”, says Liz Dunning.
Mooschool animated numerous air streams for Promo End Boards, Menus and Wipes using Trapcode Particular. The 3D logo idents were created at Prime Focus.
Cielo was supposed to launch last week with the advertising slogan ‘From today the sky comes to earth’. Unfortunately, the launch date has been delayed repeatedly and even the latest target of December 1st has passed due to regulatory problems which you may have noticed in the news. Consequently, the air stream design had to be reconsidered as its deliberately Summery appearance was at odds with a Winter launch. DEJ were asked to revert to an original idea they had pitched; a simpler approach set in a clean white studio environment. Therefore, these air stream animations will never be broadcast!
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