David Frearson, creative director at Petrol, and yours truly were kept busy in May developing the numerous idents involved in this eye-catching GTV project for Dunning Eley Jones. My work concentrated on the Sports channels which involved animating light streaks to emulate various sporty actions such as a bouncing ball, a crowd doing a Mexican wave, a striker dribbling (see pic. above), a muscle flexing and a boxer throwing punches towards camera. Quite a challenge to say the least but, with a bit of experimentation, we found the light streaks were best created using Trapcode Particular although certain 3D elements also needed to be built using Cinema 4D's fantastic Mograph module.As reported in DesignWeek on June 14th,
"Broadcasting services provider Gateway Communications has entered the African pay-TV market with GTV, featuring a visual identity by Dunning Eley Jones. The logo was created incorporating the letter G within an orange disc, to represent the African sun. The project included the creation of a corporate identity for GTV and identities for its three new channels: G Prime, G Sports 1 and G Sports 2."
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