BT Vision

BT Vision is what's known as an IPTV service; digital TV accessed over a (BT Total) broadband connection. Dunning Eley Jones were selected to create a visual identity to be used across all BT Vision communications and in December 2006 the service launched with a striking design, combining portrait images with colour streams that you'll undoubtedly have seen somewhere on your travels.
I'm not totally clear on how extensive this launch was but activity certainly ramped up in Spring this year when DEJ contacted Mooschool to help produce the BT Vision OSP (on-screen programming). We worked closely with DEJ's Ed Walker, who designed the graphics and, producer, Mario Fillo to animate idents for 10 BT channels contained within the package. The codec, which BT applies to deliver video to home users' set-top boxes, was a major factor in the simple design. Principally, we couldn't use any gradation of colour as this wouldn't survive the compression.
What, on first sight, looked like a remarkably straightforward job became something of a rubik's cube puzzle at times; specifically, with the generic versions we had to horizontally scroll through several different hues inside of a 5 second ident without it "looking like a deck-chair" as Ed, so eloquently, put it.